We are a family run Opticians and we have been in St Albans since 1993. We are committed to maintaining the trust and confidence of our visitors to our web site. In particular, we are committed to ensuring that your privacy is protected. 

Here you’ll find information on how we treat data that we collect from visitors to our website, book an appointment or subscribe to a newsletter and campaign.

Data Collection & Usage


As part of the ability to book appointments online, we need to collect personal information. 

We require this information to understand your needs and provide you with a a personal, caring and professional service. In particular this may be used for.

  • Internal record keeping and reminders
  • Improve our products and services

Google and Squarespace analytics

When someone visits our website we use third party services, Google Analytics and Squarespace, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone.

We use this information to try and monitor high level usage and patterns to improve your online experience with us.

Links to other websites

We may provide links to other websites. This privacy notice does not cover those links. Those sites are not governed by this Privacy Policy, and if you have questions about how a site uses your information, you’ll need to check that site’s privacy statement.

Changes to this notice

We keep our privacy notice under regular review and therefore may to update this page.